A box seller is the term used in our industry to describe a company that tells the customer how great the equipment is, talks all about what it can do and its efficiency ratings. They take lots of sales classes about the equipment and offer little to nothing about the quality of the install, talk about time in business and make their company sound great.
The simple truth is LOTS of manufacturers make good equipment, equal to one another. We are Carrier dealers, Carrier has been around for a long time, William Carrier started air conditioning over 100 years ago, they are pioneers in the industry, and offer equal quality to many other manufactures. Warranties are often the same as well.
We don’t sell jobs based on equipment but rather based ON THE INSTALL, because all those ENERGY ratings only happen with a CERTAIN SET OF CONDITIONS. Every mistake made on the install lowers the equipment’s ability to operate as designed.